McFLY are locked in a battle for No1 in the singles chart this weekend – thanks to a sneaky sales ploy.
The lads are desperate for a chart-topper with One For The Radio after ditching major label Island to set up Super Records.
And in an attempt to snatch the top spot, they have come up with a plan which could TRIPLE their sales.
While TOM FLETCHER, DANNY JONES, DOUGIE POYNTER and HARRY JUDD haven’t broken any chart rules, it’s not really in the spirit of a fair chart fight.
It works like this.
The lads have produced three CD singles of the track. Each features different exclusive material, meaning die-hard fans will want to get their hands on all three versions.
Through deals on their website and in some High Street stores, the three CDs are available for a single price — HMV shoppers can snap up the full set for a bargain £4.
But that purchase would count as three separate sales, as each CD is registered separately with The Official UK Charts Company.
So that’s three prized ticks in the chart run-down box instead of just one.
It’s a canny marketing move — and one that has been used by other acts in the past.
But it has infuriated current chart-topper DIZZEE RASCAL. His joint effort with CALVIN HARRIS, Dance Wiv Me, is on the brink of being ousted from top spot.
Sunday, 20 July 2008
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